If the homepage or start page looks good and informative, users will spend their time in glancing the website or else; they will simply switch to other websites. As the number of websites is increasing exponentially, it became very difficult to convert occasional viewers into regular visitors. Here are some tips to improve homepage characteristics which indirectly lead to website success.


More than 70% of growing websites use Sans-Serif font on their homepage. Never mess with font colors and use dark black as it provides improved readability on low-resolution screens also. If you want to stand out from the crowd, use popular and legible fonts like Open-Sans, Helvetica or Arial. It is always better to provide content throughout the web page in the same font. One can use different fonts and colors to highlight important points, but such emphasis should be very limited.

Short Messages:

Don’t try to show all your creativity within the home page itself. Use only short paragraphs and prefer creative images. Learn tips from famous websites and note that all the popular websites like Google, Apple, YouTube, Facebook use very fewer words on their homepage. Website analytics tools also repeatedly proved that the website homepage is having shorter messages have more chances of becoming a success.

It is always better to explain the theme of the website on the homepage itself and use navigation links to redirect users to other web pages. Try to convey your message in lesser words on the homepage and you can create dedicated web pages to explain the same message more elaborately.

Keep Bandwidth In Mind:

Try to keep your website homepage as simple as possible. If you use lots of graphics and animations, website loading time will increase, and this irritates users. Try to limit the size of the homepage so that viewers using slow internet connection also won’t face any problems in loading. Note that simpler homepages load faster and try to minimize the animations in homepage without compromising on quality and features. If you are using images, try to reduce their size without compromising on quality so that the websites can load faster. 

Simple And Fresh Design:

Website homepage shouldn’t put much strain on viewer’s eyes, and the designers should be made responsible for that. The homepage design should be simple and use color contrast intelligently so that users can spend much time on the homepage. Adapting the most popular homepage design layout is a safe bet. But use your own creativity and make simple changes to the design so that it looks fresh and unique. Make sure that the design and icons present on the homepage serve their purpose effectively.

Easy To Scan:

You can publish tons of useful articles on the website but viewers don’t spend time on reading each and every post. They will just take a glimpse and move on to the other. So to grab the attention of the viewers, all the content present in the website should be easy to scan. Using subheadings and highlighting important points are the most preferred methods to grab immediate attention of users and these are already proven methods.

Targeted Audience:

Website homepage should be designed keeping the target audience in mind. If your website is about selling herbal products, your homepage should directly display it with possibly green theme or layout. Logos and images present in the homepage should be in sync with the website theme. Keep users requirements in mind while designing the website and make sure that your website offers utmost benefit to each and every targeted audience. Website homepage should be responsive, and some of the useful options are newsletter subscription, sign-up, login, etc. Try to include all these options in the website homepage to offer better services.


Your homepage should be SEO friendly, and this plays a crucial role in website’s success. Search Engine Optimized websites come top in search engine results, and this increases viewership. Users are more interested in the top results compared to search results in the 10th or 12th page. Use Google’s KW tool extensively and make sure to fill up all the back-end details like meta information. Link building and promoting the website on social media platforms will also offer better page ranks in the search engine results.

Long-term Business:

No website can become popular within a day or month. It takes a lot of continuous effort and dedication to successfully run a website for longer periods of time. The layout of the website homepage may look similar, but the content needs to be updated daily. Fresh and valuable content attract lots of new users, and this is the simplest way to run a successful website. Maintaining a successful website is a continuous process and research on the things that are getting higher viewership and promote them by highlighting on the homepage. Keep an eye on the analytical tools to observe changes in users search patterns.

Responsive Navigation:

The trend of static websites was over, and if you really want to make a successful website, it needs to be dynamic and responsive. Users should have the flexibility to directly view the web page they want to visit without coming to homepage every time. Forms, radio buttons, text fields, comments are some of the useful ways to engage viewers and never hesitate to follow the good suggestions given by users. The navigation menu shouldn’t be clumsy, and several free tools are available to make the website navigation better and easier.


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