Do you have pin-envy?
You know how effective Pinterest can be to promote your business but you don’t have time to wrestle with Canva to make your pins look great.
You’d love to hand it over to a professional designer so you can get on with doing what you do best – growing your business – but you really don’t want the designer price tag.
But without pins that attract clicks and drive traffic to your website, you could be missing out on potential clients.
Relax! We’ve got you covered!
Read on for 6 top tips for creating click-tastic pins that will get you noticed!
How to create your own pins on Pinterest
Before we dig deep into designing your pin let’s take a look at the tools you need. The most popular packages used to create pins are Canva and Picmonkey.
I use Canva to create all the pins for my business and for my clients too. It’s a professional tool, easy to use, and it’s free!
In order to find out what works best for your business, you’ll need to create multiple pins for each title and use Google Analytics to identify which attract the most clicks.
Don’t feel overwhelmed! Use the 6 tips below to create a few designs and then save these as Pinterest pin templates. You can then easily modify them with different titles and images to create multiple pins.
What size should a Pinterest pin be?
Pinterest says 600px by 900px is the best pin size.
You’ll see pins that are much bigger than this because for a while Pinterest users realized their pins got more attention if they were larger. However, Pinterest has started cutting off larger pins so it’s best to use the recommended size or all your hard work could go to waste.
And remember, pins should always be vertical.
What are the best colors to use on Pinterest?
The most effective pins reflect the colors of your branding. By being consistent with the colors you use in Pinterest and in your business generally, you have more chance of standing out from the crowd.
One way to choose a color palette for your brand is to brainstorm keywords about your business. Thinks about the emotions you want your brand to create in potential customers.
For instance, you might use words like energy, positive, alive for a fitness brand, or calm, stylish, minimal for a lifestyle business.
Search for these terms + color palette on Pinterest and you’ll find a range of palettes to choose from. Remember, it’s important to choose colors you like as you’ll have to live with them every day!
If you find this tricky (and don’t worry, you’re not alone!) don’t be afraid to ask a designer to help you. Getting the right colors for your brand is an important step to creating a professional design.
When you copy your colors into Canva, make sure you have sufficient color contrast particularly between the title and the background. The more visible the text, the more likely it is to be noticed.
How to choose a Pinterest pin title that attracts clicks
A catchy title is essential to make people click on your pin. But how can you create a title that engages?
Remember, when people search Pinterest they are looking for ideas and/or solutions to their problems. They might need inspiration for their son’s birthday cake design, for example, or tips on how to use social media to promote their business.
Your title is the quickest way of showing readers why they should click on your pin and read the information you have provided. Concentrate on the benefits they will receive from your post.
For example, 10 Fabulous Lego Cakes your Birthday Boywill Love or How to Attract New Business with Instagram.
Try creating a few headlines and test them against one another to see which perform best. The free Headline Analyzer from Coschedule is an excellent place to start.
What are the best fonts for Pinterest?
It might sound obvious but the most important thing when choosing fonts for your Pinterest pins is to make sure people can read them. Remember, more than 80% of pinners are on mobile devices so your fonts need to be large enough and clear enough to read on a phone.
Don’t be tempted to use too many fonts as this will make your pins look unstructured and unprofessional. Always bear in mind that too many type sizes and styles can wreck any layout, so use a maximum of 3 fonts for your pin.
Script fonts may be pretty but they are sometimes hard to read so if you’re unsure stick to standard fonts.
As well as choosing a clear font and a good size, you also need to bear in mind the spacing between the lines.
In typography, we have a special term for the spacing between two lines of text – leading or line height.
By increasing the leading, you increase the vertical white space between lines of text, improve the readability, and get more screen real estate. As a rule, leading should be about 30% more than the character height.
Typography is a big deal. Making the right typography choices can give your website a feel of crispness and polish. Bad typography choices, on the other hand, are distracting. It’s essential to make typography readable, understandable, and legible.
How to choose Pinterest images that get you noticed
The right image can be the difference between a pin that attracts clicks and one that doesn’t. Remember, Pinterest is a visual search engine and a great image is the best way to encourage people to stop scrolling and click through.
It’s essential that your image is clear, bright, and relevant to your title.
Unless you’re an expert photographer, it’s always better to use professional stock images on Pinterest pins as these are more likely to be clearly focused and high resolution.
There are a number of free graphic resources available. You’ll find more details in my Free Graphic Resources Library.
For more choice and an even more professional look, consider using paid sites for graphic resources. My favorites are Style Stock society, Envato Elements, Creative Market, and Mighty Deals. (Please note, although these are affiliate links I only recommend sites I have used and love.)
Why you should create a Pinterest Pin template
Once you’ve chosen your colors, fonts, title, and image add your logo and save your pin as a template.
Now every time you create a pin, you can use this template as a starting point. It’s much easier to add new images and titles to a template than start from scratch each time.
By creating fantastic templates you’ll not only save time, you’ll also create consistent images and people will start to recognize your brand.
If the idea of creating a design is overwhelming, you can buy professionally designed customizable templates.
Customizable templates are really easy to download to Canva. All the design elements are chosen for you, so all you have to do is add your title and branding.
The best thing about using these templates is you get a professional design without paying the designer price tag.
What makes a good pin on Pinterest?
So, if you’ve been wrestling with Canva or Picmonkey and feeling frustrated that your pins don’t come out looking like you imagined them, I hope you find these tips useful.
Remember, the first step is to create a pin of the optimal size, then add colors and fonts that reflect your brand. Choose an engaging title that tells your readers about the benefits they’ll get from your post and a fantastic image that attracts clicks. Finally, create a template so you can create more pins quickly and consistently.
Alternatively, click through for more information about Pinterest Happy Templates,for professionally designed pins that are easy to download and use straight away! All the templates are customizable with your brand and colors, and reusable with tons of design variations.