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      How to Choose the Best Colours for Your Brand

      How to Choose the Best Colours for Your Brand

      Design and color combinations of the product play an important role in its success. Vibrant and sharp colors will immediately create a positive impact on viewers mind, and these impressions will remain for a very long time. So, those who want to create an influential and popular brand should focus on choosing the best colors that suit their brand. Here are some useful tips to choose the best colors for your brand.

      Artistic:

      It is compulsory to use artistic colors if you really want to create some sort of magic in the international arena. Though we didn’t observe, most of the logs we generally see daily are extremely artistic in nature. Be it Apple Inc. logo or Microsoft logo; all the reputed companies spend a considerable amount of time and money in selecting visually appealing bright colors. For example, our mind immediately gets connected with an animated movie directed in bright colors compared to the poor and dull presentation. So, be artistic in choosing colors and make it big.

      Creative:

      Try to know the hidden meanings of infamous logos, and you will be amazed after knowing the secrets behind regularly seen logos. Try to incorporate the theme of your business in the logo and hide it within the logo. Colour combination is an excellent tool to convey your messages and use it to display your free flow of thoughts. Also, remember not to overcomplicate things in the name of creativity.

      Real Colours:

      Users will immediately get connected to logos if the colors used in them are regularly seen by them. That’s the reason why all the famous logos generally use regularly seen colors like Yellow, Green, Blue, Red, etc. In the name of creativity, if you try to use a new set of colors, users will get irritated as they are not commonly used to it and this will create a permanent bad impression. So, use traditional colors but be artistic and creative in your approach.

      Photoshop And Other Tools:

      Have some knowledge of creative tools developed by famous companies like Adobe, Sony, Apple Inc., etc. All these tools are easy to use, and most of the creative designers prefer Adobe Photoshop and Illustrator. Do some research on these tools so that you can communicate your ideas better to the designer. Also, if you are on a really tight budget, you can design your own logo in vibrant colors with the help of these tools.

      Know About Colours:

      Every color has its own significance and does some research on colors before including them in your branding logo.

      • Red symbolizes anger, aggressiveness, and deep passion. Red also signifies maturity in approach. Coca-Cola and Xerox are some of the famous examples.
      • Green symbolizes environmental friendliness, prosperity and most of the herbal products use green in their logo. Finance and money related institutions also prefer the light shade of green. Nvidia, Animal Planet, Android logo, some popular examples.
      • Orange looks pleasant, and those who prefer the less aggressive approach in their design often choose Orange. Blogger, Rockstar Games, incorporated Orange in their logo design.
      • Blue is one of the most commonly used colors, and it symbolizes seriousness in approach and trustworthiness. Facebook, Intel, NASA, are some known examples.
      • Feminine and luxurious logos usually prefer Purple color. Orkut, Yahoo predominantly used Purple in their logo designs.
      • Pink is usually preferred by-product manufacturers targeting modern girls. Barbie, Baskin Robbins, used Pink in their logo design.
      • Budget-friendly products usually use Yellow in their logo design. Bestbuy, Yellowpages, are some commonly seen examples
      • Classic colors never go out of fashion. Black and White look traditional yet classic.

      Prefer Global Colours:

      It is always better to use global colors than local colors if you want to make it big really. Universally accepted colors and the colors that are not associated with any particular religion should be used if you want to make your presence felt. Colors used in branding should immediately create a positive impact on the user’s mind, and this will surely help in spreading positive mouth talk. Keep different cultural connotations in mind while choosing color combinations.

      Shape And Design:

      Along with color combinations, the shape and design of the logo are also very important. Some companies like HBO, IBM tried monogram logos whereas some companies like Apple Inc. used pictorial representation to become popular. Abstract geometric forms are used as logos by Pepsi, Adidas, Nike, etc. Mascots and emblems will remain in viewers mind for a very long time, and that’s the reason why companies like KFC, Starbucks still use them. Some companies use the combination of the above to create a better impact, and BurgerKing and Lacoste are the best examples in that category.

      Inspiration:

      Have you ever closely observed the logs of automobile manufactures Ford and LandRover? Both the logs are oval in shape, and only the color palette looks different. In both the logos, company names are surrounded by three oval-shaped rings. Similarly, the colors used in Google, Microsoft Windows logo, eBay are the same. So, if you also want to make it big, there is nothing wrong in taking inspiration from these famous logos. But you need to include your own mark in the design or else; your logo will just remain as a cheap duplicate to the original.

      How Homepage Character Can Affect Your Success

      How Homepage Character Can Affect Your Success

      If the homepage or start page looks good and informative, users will spend their time in glancing the website or else; they will simply switch to other websites. As the number of websites is increasing exponentially, it became very difficult to convert occasional viewers into regular visitors. Here are some tips to improve homepage characteristics which indirectly lead to website success.

      Typography:

      More than 70% of growing websites use Sans-Serif font on their homepage. Never mess with font colors and use dark black as it provides improved readability on low-resolution screens also. If you want to stand out from the crowd, use popular and legible fonts like Open-Sans, Helvetica or Arial. It is always better to provide content throughout the web page in the same font. One can use different fonts and colors to highlight important points, but such emphasis should be very limited.

      Short Messages:

      Don’t try to show all your creativity within the home page itself. Use only short paragraphs and prefer creative images. Learn tips from famous websites and note that all the popular websites like Google, Apple, YouTube, Facebook use very fewer words on their homepage. Website analytics tools also repeatedly proved that the website homepage is having shorter messages have more chances of becoming a success.

      It is always better to explain the theme of the website on the homepage itself and use navigation links to redirect users to other web pages. Try to convey your message in lesser words on the homepage and you can create dedicated web pages to explain the same message more elaborately.

      Keep Bandwidth In Mind:

      Try to keep your website homepage as simple as possible. If you use lots of graphics and animations, website loading time will increase, and this irritates users. Try to limit the size of the homepage so that viewers using slow internet connection also won’t face any problems in loading. Note that simpler homepages load faster and try to minimize the animations in homepage without compromising on quality and features. If you are using images, try to reduce their size without compromising on quality so that the websites can load faster. 

      Simple And Fresh Design:

      Website homepage shouldn’t put much strain on viewer’s eyes, and the designers should be made responsible for that. The homepage design should be simple and use color contrast intelligently so that users can spend much time on the homepage. Adapting the most popular homepage design layout is a safe bet. But use your own creativity and make simple changes to the design so that it looks fresh and unique. Make sure that the design and icons present on the homepage serve their purpose effectively.

      Easy To Scan:

      You can publish tons of useful articles on the website but viewers don’t spend time on reading each and every post. They will just take a glimpse and move on to the other. So to grab the attention of the viewers, all the content present in the website should be easy to scan. Using subheadings and highlighting important points are the most preferred methods to grab immediate attention of users and these are already proven methods.

      Targeted Audience:

      Website homepage should be designed keeping the target audience in mind. If your website is about selling herbal products, your homepage should directly display it with possibly green theme or layout. Logos and images present in the homepage should be in sync with the website theme. Keep users requirements in mind while designing the website and make sure that your website offers utmost benefit to each and every targeted audience. Website homepage should be responsive, and some of the useful options are newsletter subscription, sign-up, login, etc. Try to include all these options in the website homepage to offer better services.

      SEO:

      Your homepage should be SEO friendly, and this plays a crucial role in website’s success. Search Engine Optimized websites come top in search engine results, and this increases viewership. Users are more interested in the top results compared to search results in the 10th or 12th page. Use Google’s KW tool extensively and make sure to fill up all the back-end details like meta information. Link building and promoting the website on social media platforms will also offer better page ranks in the search engine results.

      Long-term Business:

      No website can become popular within a day or month. It takes a lot of continuous effort and dedication to successfully run a website for longer periods of time. The layout of the website homepage may look similar, but the content needs to be updated daily. Fresh and valuable content attract lots of new users, and this is the simplest way to run a successful website. Maintaining a successful website is a continuous process and research on the things that are getting higher viewership and promote them by highlighting on the homepage. Keep an eye on the analytical tools to observe changes in users search patterns.

      Responsive Navigation:

      The trend of static websites was over, and if you really want to make a successful website, it needs to be dynamic and responsive. Users should have the flexibility to directly view the web page they want to visit without coming to homepage every time. Forms, radio buttons, text fields, comments are some of the useful ways to engage viewers and never hesitate to follow the good suggestions given by users. The navigation menu shouldn’t be clumsy, and several free tools are available to make the website navigation better and easier.

      10 Reasons You Need To Beautify Your Blog To Increase Conversions

      10 Reasons You Need To Beautify Your Blog To Increase Conversions

      User interface and design play an important role in the success of any website. On average, users won’t spend more than eight seconds if the website interface looks poor and clumsy. For the bloggers who ignore the UI and look of the website; here are some useful reasons that signify the need to beautify your blog to increase conversions.

      Keep It Simple:

      If you complex website design with loads of information, users will get irritated, and this eventually results in low conversion rate. Use hover tags, drop down menus, etc. and prefer simple look for the website homepage. All the popular websites like Google, Facebook, etc. use the same strategy and their simplicity and easy to use interface are the main reasons for their success. The first impression will remain in users mind for a very long time and keep it simple.

      Short Titles:

      If you insert all the information within the titles, the information below the heading may seem repetitive. Titles and headings should be short in length and always use catchy titles which immediately grab the attention of viewers. Never use misleading titles which may create a permanent bad impression in users mind about the website. Most of the bloggers use lots of tags, categories, and long titles, etc. which is not so appealing from the website viewer’s point of view.

      Easy Navigation:

      The website may contain loads of information, but the viewer should have the flexibility to jump from one web page to another seamlessly. Using search bars, organizing the menu and data, updating the database time to time, etc. will make the website navigation better and this reduces viewer’s time and effort to jump from one page to other. This will surely have a positive impact on viewers and immensely helps in converting occasional viewers to regular viewers.

      Images:

      Don’t flood your website with tons of images, banners, adverts and fancy offers. While including images on the website make sure that the meta information, alt tags, etc. are in sync with the website. Also, check whether the color theme of images match with the website or not. All the images should fit properly within the layout of the website and always prefer high-resolution images. Never use blur or copy-righted images as this will lead to unnecessary hassles.

      Use Sidebars Effectively:

      Most of the bloggers use sidebars to create a list of updated posts. This is a nice approach until and unless the list becomes so long. If you regularly update your blog, minimize the list month-wise and highlight recent updates only. Some bloggers use sidebars to generate ad-revenue which is not a good idea to implement. Ads in sidebars will not only make your blogs look cheap but also annoy viewers with irrelevant information.

      Graphics Animations:

      Using graphics and animations up to some extent is fine, but if the website is filled with these fancy gimmicks, users will get offended soon. Blogs and websites filled with such type of animations take much time to load, and the viewers using slow internet connection will get irritated for sure. Graphics and animations may increase the beauty of the blog or website, but the website designer should use them cautiously, that too wherever necessary.

      Ads:

      Most of the bloggers depend on ads to generate revenue, and there is nothing wrong in it. But the blogger should take care so that the ads present won’t disturb users. Also, remember not to cluster all the ads at one place and spread the ads evenly throughout the website. Users won’t get offended if the ads are relevant to the content and the blogger should carefully select the category of ads.

      Design:

      Viewers always encourage creative designs and new concepts. Never hesitate to try your own creative ideas and get inspiration from successful website designs. Search for layouts, color themes, designs, backgrounds and all these things play an important role in creating a visually appealing blog. Don’t change these parameters from webpage to webpage and follow the same theme throughout the blog. Update website design from time to time and be creative while adapting to new changes.

      Mobile-Friendly:

      Some websites look extremely good while viewing on bigger screens and the same website may look stupid when browsing on mobile phone or tablet. As smartphones became accessible to poor, it became compulsory to keep your website or blog mobile-friendly. Keep this in mind during the design stage itself so that you won’t face any complications afterward. Using multi-level menus, mobile-friendly content and testing the website performance on different smartphones and tablets will be surely effective in increasing conversions.

      Be Smart:

      You need to be smart to successfully maintain a blog or website for a long time. Keep an eye on the changes that are happening with popular websites and update your website accordingly. There are tons of websites which lost their popularity in no time and try your level best to stand out from them. Spend a considerable amount of time, money and effort on research, and you will surely get benefitted.

      All these tips will make your website look much better and also, indirectly increase the conversion rate. Implement all these simple tricks, and you will surely experience the viewership count going up in no time.